Website concepts · optional
Don’t describe the improvement. Show it.
For the prospects worth a visual pitch, MovaScope turns a verified audit into a redesigned homepage hero in the company’s own brand — and shares it through a private link. It’s an option you switch on per lead, never a step you have to take.
- Optional, per lead
- 25 design systems
- Private, revocable preview
An option, never a step.
Every qualified lead gets an audit and an evidence-based first email. A concept is an extra you add when a prospect deserves one — and skip when they don’t.
AlwaysEvidence email
- 01Audit
- 02Verified finding
- 03Draft for your review
When you chooseEvidence email + concept
- 01Audit
- 02Verified finding
- 03Concept
- 04Private preview link
Never automatic
Campaigns create drafts without concepts. Nothing is designed until you press Generate on a lead.
Chosen per prospect
Spend design effort on the leads worth a visual pitch; the rest go out on the strength of the finding alone.
Emails stand on their own
A first email never depends on a concept. It leads with one verified finding either way.
From audit to concept in four moves.
- 01
Rank
All twenty-five design systems are ranked against the company’s industry, services and tone. The best fit is preselected — you can choose any other.
- 02
Capture
Logo, palette, typography and photography are read from the prospect’s rendered site — with curated imagery only when nothing usable exists.
- 03
Respond
The highest-priority findings become design responses for hierarchy, calls to action, trust, accessibility and performance. Strong copy stays; weak copy is rewritten.
- 04
Seal
Built in an isolated sandbox with network access denied, checked on desktop and mobile, versioned, then shared through a private link.
Twenty-five systems. Five families.
Each system is a complete, hand-built hero with its own layout, typography and visual stage — not a colour swap. MovaScope recommends one; you can switch whenever you like and keep every version.
25design systems
- 8SaaS
Product consoles, developer tools, AI labs, fintech apps
- 6Local business
Trades, opticians, solar installers, farms, contractors
- 4Professional services
Architecture, construction, advisory, landscape practices
- 4Agency
Typographic studios, interface studios, design systems, portfolios
- 3Hospitality
Restaurants, boutique stays, wellness retreats
A few of them, in your prospect’s name
Construction LedgerProfessional
Operations CommandSaaS
Optical AtelierLocal
Solar PerformanceLocal
Hospitality ReservationHospitality
SaaS ConsoleSaaS
Typographic StudioAgency
Boutique StayHospitality
+17 more systems across agency, hospitality, local business, professional services and SaaS
Yours to shape — and to keep private.
Switch systems
Try a different design system at any time. Each change becomes a new version; nothing is overwritten.
Edit the words
Adjust the headline, description, navigation and calls to action directly in the editor.
Swap the images
Upload a logo or hero image when the site’s own assets aren’t right for the concept.
Export as ZIP
Every version can be exported as a portable ZIP to continue in your own tools.
Private by default
Links are stored only as a hash, marked noindex and revocable. Previews contain no live forms.
AI only if you want it
A model may propose art direction. Every claim is validated, and anything that fails falls back to the deterministic design.
A concept is the opening section of a homepage, offered as a visual idea — never presented to a prospect as a free website.
Pitch with a picture when it counts.
Start with 20 free analyses. Every plan includes concepts — generate them for the leads that deserve one.